Dan Ariely

Dan Ariely (; born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called ''Ask Ariely'' in the WSJ from June 2012 until September 2022. Ariely is the author of the three ''New York Times'' best selling books ''Predictably Irrational'', ''The Upside of Irrationality'' and ''The Honest Truth about Dishonesty.'' He co-produced the 2015 documentary ''(Dis)Honesty: The Truth About Lies''. Provided by Wikipedia